Our team is set apart by our eagerness to learn. We relentlessly pursue a fuller understanding of our clients, our industry, and one another. To further our knowledge, we ask questions unapologetically, frequently, freely, and, if necessary, uncomfortably. We use this knowledge to better inform a data-driven strategy. Our data-driven strategy is not only characteristic of our work, but integral to our success.

We are constantly improving because we are the best. As such, we expect the best for ourselves, our clients, and our work. We always welcome new ideas and believe "because that's the way we've always done it" is a proverb in the Gospel of Mediocrity.

All forms of feedback, even those of our failures, are encouraged, embraced, and integrated into our work.

We prioritize, embrace, and celebrate diverse perspectives in our industry, our work, and among one another. The decisions we make to create both inclusive work culture and inclusive work products are not of charity, but of necessity. Therefore, we make room for everyone at the decision-making table and believe that the cost of excluding brilliant minds from the table far supersedes the cost of redesigning that table altogether.

We are committed to excellence for every client, every time. The distinct, multidisciplinary, and multicultural perspectives of our team are unified by that singular commitment. This commitment is rightfully reflective of Modernist's excellence, but also reflective of the incredible work of our clients.

We communicate and collaborate with one another at all times, thoroughly. We communicate with one another graciously, and with radical honesty and transparency. We admit our mistakes and tell the truth even when it's hard.